Syra McCarthy
// Director
OLLY - REAL SUPPORT FOR REAL LIFE :30
The “Real Support for Real Life” campaign was created to connect with millennial women and acknowledge challenges they face in daily life. The campaign highlights real world stressors and scenarios that are hyper relatable to millennial women and centers three products: Sleep, Lovin’ Libido, and Stress to signal that its ok to need a little help and Olly is here to provide the support women deserve.
Production: Even/Odd Studios
Agency: Imprint Projects
Director: Syra McCarthy
DP: Andy Hoffman
EP: Mikha Grumet
Producer: Kimberly Parker
Post Producer: Maya Tanakaa
Editor: Amanda Marien
Color: Ayumi Ashley
Crapomatic Reference
( This is me testing out all my shots, movement, and transitions beforehand on my iPhone to make sure the idea in my head lands in movement and timing. On this one I realized how precise the timing and movement needed to be on our reaction shot to be in harmony with the graphics timing and reach for product)